Marketing Your New Florida Business Online: Comments

One easy way to market your new Florida business online is by participating in the conversation going on about your products and services or others’ products and services that are similar to what you’re offering.

Online marketing is becoming the most effective way to market to consumers. Why? It’s targeted to people that want to see information about topics they’re researching online.

Television hits the whole group of viewers with the same ad… maybe you’re watching Seinfeld re-runs and you get an ad for Florida Botox Clinics as a commercial. That ad is targeted toward people that might want to try Botox injections (I think they’re illegal now – this is just an example). All those that could care less quickly flip the channel to watch 30-90 seconds of football highlights or something else. TV advertising is not all that targeted.

Contrast that with internet use. On the internet you type in “Florida football news” into Google or Yahoo and you find sites all focusing on football in Florida State. You choose one. On that site you’re likely to see ads that Florida state football watchers would have some interest in. Bingo – the internet is targeted marketing at a higher level than TV or Radio could ever reach.

How do you market your Florida business using “comments” as alluded to in the title of this article?

Many websites allow comments on written articles. You can best find websites which allow this by starting your search at: Google’s Blogsearch Engine.

This will search all blogs for whatever subject you choose. A blog is different from a traditional website because it’s more interactive. It allows input from visitors much easier than did traditional static websites. Blogs usually offer the visitor a chance to “comment”. This is where you can market your Florida business.

Doing a search for Florida Incorporation might bring you here to our blog. You might find this article about leaving comments on blogs as a way to market your business. In the comments section below you might write something designed to show your expertise about incorporating in Florida or you might write something about a product you offer that those that incorporate in Florida might be interested in. Maybe you have a corporate kit that you’d like to sell to newly incorporating businesses.

Owners of blog sites can choose which comments they allow and which they reject. Some they’ll reject as spam instantly. How can you get past the automatic and human filter that will surely look at your comment to decide if it’s spam or not?

Here are some tips for gaining approval for comments you leave at blogs:

1. Read the whole article you’re going to comment on and choose one point to comment about.

2. Comment about that point of the article – and add something to the conversation. Usually it’s best to find something you agree with as every writer likes to have some pats on the back, you’ll get further with this than vehemently disagreeing with what the writers says.

3. Offer something of value to the other readers of the blog by saying something like… I also posted an article about this <a href=”http://www.yoursite.com/yourarticle.htm”> same idea at my site that readers might be interested in. This will sometimes get through and sometimes not. If not, see step 4.

4. The best approach is to comment on various articles and let the site owner get to know you based on what you’re adding to their site. After 5 comments or so that were approved by the owner you can drop a little link for your Florida business and see if it goes through. It probably will. If he’s approved five comments of yours already that he though added value to his site he will likely approve your one blog link. You can continue to do this over and over up to a certain number of links before the owner of the site will realize that the whole point you’re trying to accomplish is marketing your own Florida products and services through his blog and established readers.

PS: Don’t try this at our site as we’re ruthless about weeding out spam comments!

Possibly Related Posts:

• What Purpose Does Your Business Website Serve?
• Growing your Business

What Purpose Does Your Business Website Serve?

www.Business-Website-Purpose?

Many new business owners just start developing a web site with little foresight into what they’re doing. Entrepreneurs know they need a website – so they just start building it. They might even hire someone to start building it.

The web development company might ask the business owner – what do you want the real focus and goal of the website to be? Some won’t even ask. It’s up to you to communicate exactly what your new Florida business website will be focused on. You’ve got to be thinking about the goal even before you buy your domain name or choose a host.

There are two basic goals of any business website. If you don’t accomplish one of these two things with every visitor either now or in the near future – you’ve probably lost them to competition that will.

Two Basic Goals for Your Business Website (choose one):

1. Sell your visitor something today.

2. Get enough contact information from the visitor so you can sell them something later. This also includes having the customer contact you on the phone, by email or by online form so you can answer their questions or provide some free service.

Those are really the two main focuses of all successful business web sites. You might say there is a 3rd goal of some sites – and that is to act as an online business card full of information so someone can go there to have all their questions answered in order to buy at a brick and mortar store in the future.

You’ll need to decide before you ever start to even think about your online presence – what is your goal?

If your goal is to sell something on your site then you must have an e-commerce solution that is fast, efficient, inspires trust, and is fluid and perfect in every way. It won’t be perfect on your first try, but over the months you’ll solve a lot of little problems you could have never foreseen. E-commerce is a highly specialized field. You should involve a web designer or company early on that is expert at online sales.

If your goal is lead generation, that is, acquiring an email address, phone number, address or some other information that will allow you to contact the prospective customer then your entire site must be setup for that purpose. Usually companies that want to acquire contact information from web visitors give something away for free. That something might be an e-book, a CD-ROM, a trial login or trial software package… something that seems like a fair exchange for asking for the person’s contact information.

Again, finding a web design professional with a background in white hat or clear hat SEO development is essential to your new business success.

Here at Start Florida Business we want you to use our easy online incorporation form to create your new Florida business. We’ve worked for almost a decade to refine the process and we think we’ve got it down pretty well. There are still tiny things we work on each week to tweak the user experience to make sure we’re answering everyone’s questions – but, there is always work to do.

We don’t ask for your contact information in order to contact you later because, quite frankly – we don’t like direct sales. We don’t contact anyone to sell them something later. If you buy a corporate kit when you purchase your online incorporation package – great! We don’t call you later to see if you want one.

Everything we have on-site is free to use, we don’t exchange it for your email or phone number because that’s not how we set this business up. You’ll choose what’s right for your business as we have here. If you have any web development questions or need to involve an SEO / Web Development specialist in your business project we’d recommend this expert.

Incorporate your new Florida business first and start the ball rolling.

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• Marketing Your New Florida Business Online: Comments
• Growing your Business

Growing your Business

Starting and incorporating your business are the first steps. Once you’ve established a Florida corporation you’ll want to focus the rest of your efforts on growing your business.

Traditional marketing is important, but in the last decade online marketing has come to the forefront and in some cases can be used exclusively for growing your new Florida business.

Online marketing such as email campaigns, ad campaigns involving targeted or Pay Per Click advertisements are easily tracked and optimized to show you the bang for the buck.

Creating an online presence in the form of multiple business profiles at online directories such as Mozilla.org, and Yahoo.com can be enough – or you might want to invest in a hundred page website that grabs organic search results in Google. You might NEED to do this in order to be competitive in your niche.

This category at Start Florida Business will focus mainly on online methods to grow your Florida business into the successful organization you dream it will become. Using online technology to market your new business requires a lot of learning, or hiring teams of people either in-house or outsourced to handle the task for you. There is always a certain amount of “getting up to speed” you’ll need to do in order to manage a team, but it’s well worth your energy.

Possibly Related Posts:

• Marketing Your New Florida Business Online: Comments
• What Purpose Does Your Business Website Serve?