Marketing Your New Florida Business Online: Comments

January 22, 2009 by admin
Filed under business-growth

One easy way to market your new Florida business online is by participating in the conversation going on about your products and services or others’ products and services that are similar to what you’re offering.

Online marketing is becoming the most effective way to market to consumers. Why? It’s targeted to people that want to see information about topics they’re researching online.

Television hits the whole group of viewers with the same ad… maybe you’re watching Seinfeld re-runs and you get an ad for Florida Botox Clinics as a commercial. That ad is targeted toward people that might want to try Botox injections (I think they’re illegal now – this is just an example). All those that could care less quickly flip the channel to watch 30-90 seconds of football highlights or something else. TV advertising is not all that targeted.

Contrast that with internet use. On the internet you type in “Florida football news” into Google or Yahoo and you find sites all focusing on football in Florida State. You choose one. On that site you’re likely to see ads that Florida state football watchers would have some interest in. Bingo – the internet is targeted marketing at a higher level than TV or Radio could ever reach.

How do you market your Florida business using “comments” as alluded to in the title of this article?

Many websites allow comments on written articles. You can best find websites which allow this by starting your search at: Google’s Blogsearch Engine.

This will search all blogs for whatever subject you choose. A blog is different from a traditional website because it’s more interactive. It allows input from visitors much easier than did traditional static websites. Blogs usually offer the visitor a chance to “comment”. This is where you can market your Florida business.

Doing a search for Florida Incorporation might bring you here to our blog. You might find this article about leaving comments on blogs as a way to market your business. In the comments section below you might write something designed to show your expertise about incorporating in Florida or you might write something about a product you offer that those that incorporate in Florida might be interested in. Maybe you have a corporate kit that you’d like to sell to newly incorporating businesses.

Owners of blog sites can choose which comments they allow and which they reject. Some they’ll reject as spam instantly. How can you get past the automatic and human filter that will surely look at your comment to decide if it’s spam or not?

Here are some tips for gaining approval for comments you leave at blogs:

1. Read the whole article you’re going to comment on and choose one point to comment about.

2. Comment about that point of the article – and add something to the conversation. Usually it’s best to find something you agree with as every writer likes to have some pats on the back, you’ll get further with this than vehemently disagreeing with what the writers says.

3. Offer something of value to the other readers of the blog by saying something like… I also posted an article about this <a href=”http://www.yoursite.com/yourarticle.htm”> same idea at my site that readers might be interested in. This will sometimes get through and sometimes not. If not, see step 4.

4. The best approach is to comment on various articles and let the site owner get to know you based on what you’re adding to their site. After 5 comments or so that were approved by the owner you can drop a little link for your Florida business and see if it goes through. It probably will. If he’s approved five comments of yours already that he though added value to his site he will likely approve your one blog link. You can continue to do this over and over up to a certain number of links before the owner of the site will realize that the whole point you’re trying to accomplish is marketing your own Florida products and services through his blog and established readers.

PS: Don’t try this at our site as we’re ruthless about weeding out spam comments!